An Inventory Perspective for Omnichannel Design
时 间：2017年4月20日（周四）下午 12:00-13:30
地 点：浙江大学紫金港校区行政楼302会议室
报告人：杨翼 教授, Zhejiang University
摘 要:
The future of retailing seems to be omnichannel as the mix of online vs. offline selling. Online retailers such as Amazon move offline by setting up local stores, whereas brick-and-mortar retailers such as Walmat have long set up online stores. We study the optimal design of ominchannel of a retailer facing two segments of customers: one intended to shop only offline (i.e., store-only customers) and the other contemplating between the online and offline channel (i.e., omni-customers). Without BOPS, the retailer uses a dedicated distribution center to fulfill online orders. With BOPS, the retailer uses limited local inventory to serve both the store-only customers and omni-customers who choose BOPS. We show that buy-online, pick-up-in-store (BOPS) has a drastically different impact on retailers of different natures. For a retailer that has a low density of local stores, BOPS benefits both segments of customers as well as the retailer. However, for a retailer that has a high density of local store, BOPS hurts the store-only customers and the retailer, but benefits the omni-customers. We also show that buy-online, ship-from-store (BOFS) has similar impacts on retailers as BOPS. One remedy for such retailers is to implement buy-online, ship-to-store (BOSS), instead of BOPS and BOFS.
报告人简介：
