Online Healthcare Consultation Platform: Does it Promote or Undermine Physician's Altruistic Behavior?
时 间：2017年12月25日(周一) 上午10:30 –12:00
地 点：浙江大学紫金港校区行政楼1102会议室
主讲人：Prof. Hock-Hai Teo, 新加坡国立大学
主持人：童昱 博士，浙江大学管理学院
摘 要:
Utilizing the physician's real online consultation behaviors on a large-scale online healthcare consultation platform in China, this study first develops a theory-informed objective measurement of physician online altruistic behavior using the deep-learning natural language processing (NLP) technology. Then we empirically test the influence of two value creation activities (i.e., service quality improvement effort directed at the online physician's need and service quality improvement effort directed at the online patient's need) of the online platform on physician online altruistic behavior. Our results suggest that the value creation activity designed to directly improve the online consultation service quality for the physicians will promote physician online altruistic behavior, while the value creation activity designed to directly improve the online consultation service quality for the patients but at the cost of the physicians will undermine physician online altruistic behavior. Our results also underscore that physician online altruistic behavior is a supply-driven utility-maximization behavior.
主讲人简介：
Hock-Hai Teo is Provost's Chair Professor of Information Systems at National University of Singapore. His research interests focus on health informatics, open innovation, and IT artifacts geared towards improving individual decision-making, health outcomes and educational outcomes. He has published and served on the editorial boards in top Information Systems journals.
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