时 间：2019年5月16日（周四）上午9:30—11:30
地 点：浙江大学紫金港校区行政楼1102会议室
主讲人：王青，英国华威大学教授
主持人：周欣悦教授，浙江大学管理学院市场营销学系主任
题 目：Effectuation, Market Ambidexterity and Entrepreneurial Performance: Evidence from China
主讲人简介：
英国华威大学商学院前副院长，营销与创新学教授，奢侈品牌与创新研究院联合创始人。曾任杜克大学，英士国际商学院，清华大学，浙江大学以及中山大学客座教授。在国际顶级学术期刊发表过多篇论文，并荣获美国营销科学（Marketing Science Institute) 2009年度最佳论文和2015年度英国杰出亚裔女性。主持过包括英国科学院，Leverhulme 和AXA基金会等多项研究课题，并兼任数家奢侈品牌公司的顾问和非执行董事。
讲座摘要：
Effectuation plays an important role in decision-making and actions of new ventures, but there are still many inconsistencies in the theoretical understanding of its relationship between entrepreneurial performance. Applying the ambidexterity theory, market ambidexterity in new ventures is used as a mediator variable to explore the logical relationship between effectuation and entrepreneurial performance in the market level. Using data from 186 new enterprises, the empirical analysis shows that effectuation has a significant impact on the balance and interplay between market exploration and market exploitation, and its impact mechanism is different; effectuation also has positive effects on operating performance and growth performance; the balance of market ambidexterity has positive influence on operating performance, while the interplay of market ambidexterity has a significant effect on growth performance. The research conclusions provide several management implications for new ventures to apply effectuation to achieve market ambidexterity and improve entrepreneurial performance.
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