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【管院】旅游与酒店管理学系学术报告会NO.20

[来源]:管理学院[日期]:2018-05-18[访问次数]:47

Experimental design and its applications to consumer behavior research

 

时  间:2018年5月25日(周五) 上午10:00 –11:30
 
地  点:浙江大学紫金港校区行政楼602会议室 

 

主讲人:Dr. Wei Wei  Rosen College of Hospitality Management, University of Central Florida, U.S.A.
 
讲座主题:Experimental design and its applications to consumer behavior research
 
主讲人简介:
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    Dr. Wei joined the Rosen College of University of Central Florida (U.S.) as an Assistant Professor in August 2014. She received her Ph.D. degree and Master’s degree in Hospitality and Tourism Management from Purdue University (U.S.). She also received her Bachelor of Science degree in Tourism Management from Northwest University, China.

    Dr. Wei’s research interests include consumer behavior, psychology, and experience with a focus on consumer-to-consumer interactions, consumer engagement behavior, and consumer experience with emerging technologies. Her academic papers have been published by premium peer-reviewed journals, such as Tourism Management, International Journal of Hospitality Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Research, and Journal of Destination Marketing and Management.

 

 

欢迎广大师生前来参加!


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