Experimental design and its applications to consumer behavior research

Dr. Wei joined the Rosen College of University of Central Florida (U.S.) as an Assistant Professor in August 2014. She received her Ph.D. degree and Master’s degree in Hospitality and Tourism Management from Purdue University (U.S.). She also received her Bachelor of Science degree in Tourism Management from Northwest University, China.
Dr. Wei’s research interests include consumer behavior, psychology, and experience with a focus on consumer-to-consumer interactions, consumer engagement behavior, and consumer experience with emerging technologies. Her academic papers have been published by premium peer-reviewed journals, such as Tourism Management, International Journal of Hospitality Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Research, and Journal of Destination Marketing and Management.