Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
时 间：2017年12月19日(周二)下午14:00 –16:00
地 点：浙江大学紫金港校区行政楼1102会议室
主讲人：Jianqing Chen 教授, 美国德州大学
主持人：王明征教授，浙江大学管理学院
摘 要:
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which the platform hardware may offer different standalone utility to users who have different preferences over the two platforms. We find that incentives to establish one-way compatibility—the platform owner with smaller standalone value grants access to its proprietary content application to users of the competing platform—can arise from the difference in their profit foci. As the difference in the standalone utility increases, royalties from content sales become less important to the platform owner with greater standalone value but become more important to the other platform owner. Compatibility can thus increase asymmetry between the platform owners’ profit foci and, given a sufficiently large difference in the standalone utility, yields greater profits for both platform owners.
主讲人简介：
Jianqing Chen is an associate professor at University of Texas at Dallas. His research are ine-commerce, economics of IS, and supply chain management. His papers have been published in top journals including Management Science, Information Systems Research, MIS Quarterly, Journal of Marketing Research, Journal of Marketing, POM, etc. He is currently Associate Editor of Information Systems Research.
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